My focus is on high-impact flows, fast iteration, and outcomes that actually move the business — not just better-looking screens. I usually work sprint-based, stay hands-on with design and strategy, and partner closely with teams that want to move fast without sacrificing quality.
I don't start with screens. I start with structure.
Most products fail not because they look bad — but because the flows are broken, the assumptions were never tested, and the logic doesn't hold up under real use. That's what I fix.
Here's how it works:
We start fast. We work fast. Often kicking off the same day. Your MVP or redesign can be ready in 4 weeks or less — without cutting corners.
Discovery. Before anything gets designed, we align. Goals, constraints, user context, business priorities. Short, focused — just enough to move in the right direction with confidence.
Prototype first. Before Figma opens, I like to pressure-test the structure. We explore possibilities, close the gaps, and make sure the flow actually works — not just looks like it does.
Then we design — in Figma. Lo-fi to hi-fi. Edge cases included. Simple design system built in. Dev-ready handoff every time.
Sprint-based by default. One clear objective per sprint. Weekly progress. No guessing, no noise.
You work directly with me. No layers. No account managers. Just design, strategy, and iteration — with someone who's done this for 10+ years.
Async-first. Slack, Figma, Loom. Minimal meetings. Maximum output.
